Home Services / Pest Control·$3M-$5M EV·self funded searcher·2022·7 min read

Buying a regional pest control business with route density

How a self-funded searcher leveraged route economics and recurring revenue

TL;DR
A solo searcher buys a $3.8M EV pest control business with 4,200 residential recurring contracts, drives 22 percent EBITDA growth in 18 months through route optimization and a contract-tier upsell.

The Setup

The operator was 38, ex-Marine Corps officer, then 8 years in operations at a logistics company. He had targeted route-density services after observing that the recurring-revenue economics combined with operational complexity were a barrier to most MBA searchers, but well within his comfort zone given his military and logistics background.

He found the deal through a broker after 9 months of search. Pest control business in the Phoenix metro area, 4,200 residential recurring contracts, 280 commercial accounts, $3.5M revenue, $850K EBITDA, 14 employees. Owner was 64 and his son was not interested in taking over.

The Deal

$3.8M EV (4.5x EBITDA). Structure: - $2.85M SBA 7(a) loan - $570K seller note, 6 percent, 7-year term - $380K equity from the operator's savings and a small angel raise from former military colleagues

The Operating Moves

The operator's first move was to ride along with every technician for at least one full day in the first 30 days. He saw immediately what the operating leverage looked like: routes were sequenced by date the customer signed up rather than by geographic proximity. Technicians were driving an average of 11 minutes between stops when they could be driving 4-6 with proper routing.

- Route optimization. He licensed a route optimization tool ($800/month) and re-sequenced every route over the first 90 days. Stops-per-day per technician increased 18 percent. Same headcount, same trucks. The improvement was immediate cash flow expansion. - Contract tier upsell. The existing pricing had two tiers: monthly ($45) and quarterly ($75 per visit). He introduced a third premium tier ($65/month) that included rodent monitoring and a service guarantee. Within 12 months, 22 percent of monthly customers had upgraded to premium, lifting average revenue per customer 14 percent. -

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Source
Composite case study based on Acquiring Minds pest control and route-density services episodes. Names and specifics are fictional.